The Swedish press became an established medium during the eighteenth century. The second half of the century produced a number of periodicals expressly designed for a female readership; Frustugo Bibliothek, Fruntimmers-Tidningar (the Women’s News), Blad för Fruntimer (Magazine for Women), and many more. A number of these periodicals address the reader in what sounds like a female voice.The publishers and writers were, however, on the whole anonymous, hidden behind signatures and pseudonyms; games with a gender-crossing play on names were legion at the time. Male writers often adopted a female identity with a woman’s name, or wrote from a female position as woman’s intimate and best friend. Conversely, the legal and social circumstances were such that, in those cases where it actually was a woman wielding the pen, she was seldom able to sign the text in her own name.At the time of the launch of a literature that invited intimacy, addressed specifically to women readers, the female voice was thus often still disguised.